Culture

Wine’s long hierarchy is starting to crack

Chase Purdy · 13 min read · Apr 2, 2026
Wine’s long hierarchy is starting to crack

It’s not what you’d expect to find at an event celebrating humanity’s highest intellectual achievements. And yet there it was at the formal banquet following the 2025 Nobel Prize ceremony, served alongside turbot stuffed with scallops and butter-boiled potatoes.

White wine, but not the familiar kind. This was wine made from grapes you’ve probably never heard of, grapes the traditional wine world can no longer afford to ignore.

Wine’s long history has turned taste into tradition and tradition into authority. When sommeliers, critics, and appellation authorities inherit and reinforce narrow ideas of what counts as quality, whole categories of wine disappear from view. Climate change is now exposing the limits of that story, and it’s forcing the industry to confront what it has long overlooked.

Planetary shifts aren’t just changing where traditional grapevines can be grown, it’s ushering a rethink of which grapes actually belong in those places. In the process, the industry is being slowly nudged away from inherited prestige and toward varieties defined less by history than the simple ability to survive.

COMMODITY BREAD · WINE & SCIENCE
Resistant grape varieties need a fraction of the chemical sprays
Fungicide treatments required per season to maintain healthy fruit, field trials in Germany, 2019–2021. In a high-pressure year (2021), susceptible vinifera varieties needed 14 sprays. Resistant cultivars needed 0 to 4.
Susceptible vinifera
Riesling, Cab. Sauv., Sauvignon Blanc, Muskateller
14 sprays
Cabernet Blanc
Rpv3-1 / Ren3 / Ren9
4 sprays
−71%
Satin Noir
Rpv3-1 / Ren3 / Ren9
2 sprays
−86%
Calardis Blanc
Rpv3-1 / Rpv3-2 / Ren3 / Ren9
2 sprays
−86%
Muscaris
Rpv10 / Ren3 / Ren9
0 sprays
−100%
Sauvignac
Rpv12 / Rpv3-1 / Ren3 / Ren9
0 sprays
−100%
Winery 1 · Conventional
−67%
€1,438 → €472 per hectare
Working hours cut by 66%
Winery 2 · Conventional
−55%
€1,494 → €672 per hectare
Working hours cut by 59%
Winery 3 · Organic
−75%
€1,232 → €311 per hectare
Working hours cut by 76%
Winery 4 · Organic
−50%
€964 → €478 per hectare
Working hours cut by 65%
Spray counts reflect the minimum treatments required to maintain disease severity ≤10% in 2021, a high-pressure year for both downy and powdery mildew. Researchers caution against completely omitting treatments, as this risks resistance-breaking pathogen isolates developing over time. Savings potential varies by cultivar, year, and local disease pressure.
Source: Eisenmann et al. (2023), “Fungicide-Saving Potential and Economic Advantages of Fungus-Resistant Grapevine Cultivars,” Plants 12(17), 3120. Field trials at DLR Rheinpfalz, Neustadt, Germany. Open access (CC BY 4.0).

The wine served at the Nobel banquet was grown and produced entirely in Sweden, and it was composed of Solaris, but also Souvignier Gris and Muscaris. That latter grape was created in 1987 by German agroscientist Norbert Becker, a cross between Solaris and a Greek grape. Souvignier Gris was also created by Becker, but in 1983. None of these three varieties belong to vitis vinifera, the family of grapes that account for well over 90 percent of the red and white wines you’ll find on shelves today.

Non-vinifera grapes — be they hybrid varieties or indigenous ones from other branches of the vitis family tree — are not known for wine. Not because they don’t make good wine, they just aren’t prioritized by the traditional gatekeepers of wine. When I learned this, it struck me. I’d always been curious about wine, felt like something other people already understood.

Its rules were established, its hierarchies settled, and its language neatly standardized across aroma wheels and appellations. You could learn fine wine, but only after surrendering time, money, and attention to a system already decided and codified.

Inaccessibility aside, apprenticing your palate to learn what separates a good bottle from a mediocre one seemed beside the point.

When I began seeking and tasting non-vinifera wines, I quickly found myself circumventing the steep and structured barriers of traditional wine. Initially, it felt like a chance detour beyond established canon. They were curiosities at best, but also strangely freeing. There’s a great deal of tastes, smells, and experiences beyond the tried and true vinifera grapes. It’s wild to learn of the varieties made possible by vitis labrusca, rotundifolia, aestivalis, riparia, amurensis, and many others. Those lesser known species produce grapes such as Catawba, Niagara, Delaware, Baco Noir, Seyval Blanc, Leon Millot, Traminette, Chambourcin, and so many more.

Without a settled consensus to inherit, or an algorithm to tell me what to like, every pour opened the door to an interesting rabbit hole. These long-ignored varieties are inroads to a culture that’s reflective of a diverse community of winemakers, people who are actively reimagining the future of wine from the margins inward. And because these grapes thrive beyond traditional wine regions, they often show up closer to home. If you broaden your mind beyond traditional varieties, vineyards and tasting rooms often aren’t so far away. 

An interesting thing about wine is that it wasn’t until relatively recently, during the world’s second period of globalization between 1960 and 1990, that it began to rapidly expand its share of more globally-connected, middle class imaginations. By then, vinifera wines were the go-to, but it didn’t have to be that way.

Up until Prohibition-era restrictions crushed America’s nascent wine industry, sparkling Catawba from Ohio and the red Norton grape from Virginia found early success in European markets. A half-century later, hybrid Baco Noir grapevines were bred specifically for their rootstocks, to rescue French vineyards after phylloxera swept across the country and destroyed nearly all of them. And Chambourcin was quietly embraced by vintners in the mid-century for low-intervention wines decades before the natural wine movement gained steam in the 1990s. 

It’s a rich history, and it’s refreshing the sun is starting to shine once more on these unconventional grapes, even if mostly for climate reasons. Unlike their vinifera cousins, they have been left largely untouched, free to evolve to a changing climate, and in geographies too cold or too hot for vinifera.

Today, many winegrowers and winemakers are placing their bets on them as they think long-term about their craft. You see it in the United States, Spain, Austria, Italy, and even in France.

Vineyards that long thrived along the planet’s temperate belt — which sits roughly between 30 and 50 degrees north and south of the equator — are facing new pressures. Extreme heat and sudden frosts can devastate traditional vines, while shifting humidity creates ideal conditions for pests.

Interestingly, against those same challenges, non-vinifera vines often prove more resilient. In fact, they are able to flourish in places like Vermont, North Carolina, Wisconsin, Canada, the United Kingdom, and even Sweden. And many are resistant to some of the more common pests and fungal diseases such as powdery and downy mildews.

A large body of historical research based on hundreds of grape harvests over more than six centuries in France uncovered a simple, powerful relationship: grapes are often budding earlier, ripening sooner, and are ready to be picked two and even three weeks ahead of the historical norm. Those weeks might sound trivial, but when vines’ schedules speed up, winemakers have less time to protect them from weather swings and pests, less flexibility to shape flavor, and less control over their costs. 

COMMODITY BREAD · CLIMATE & WINE
Burgundy’s harvest has shifted to September’s third week
Average grape harvest date by era, Burgundy, France — days after Aug. 31. The shift since 1980 is abrupt relative to six centuries of prior data.
Historical eras
Since 1980
Sept 15
Sept 20
Sept 25
Sept 30
Oct 5
1354–1499n = 116 years
Sept 23
1500–1599n = 85 years
Sept 27
1600–1699n = 95 years
Sept 24
1969–1979n = 11 years
Sept 26
1980–2006n = 27 years
Sept 20
The 1700–1968 period is excluded here due to data gaps in the available extract. Burgundy’s record extends continuously from 1354 to 2006 in the full dataset.
Source: Daux et al. (2012), “An open-access database of grape harvest dates for climate research,” Climate of the Past. NOAA/WDS Paleoclimatology.

Recent phenological research sharpens that picture. In regions like Alsace, vineyards now pass through critical stages in much tighter windows. Talk to people who spend time in vinifera vineyards and you quickly learn that many resort to using intensive and repeated chemical sprays to keep their vines alive — sometimes more than a dozen times per season. Meanwhile, vintners working with non-vinifera vines report only needing to spray once or twice, if at all.

The tough reality is that relying exclusively on vinifera grapes means asking vineyards to absorb mounting climate stress without changing the underlying biology. In that context, embracing non-vinifera grapes isn’t ideological, it’s a rational response to reality. And it can be an exciting one.

Unconventional wines didn’t teach me how to taste better, but they did invite me to enter wine shops without any sense of obedience, to scan shelves for bottles (they often run between $15 and $35) listing unfamiliar grapes, and perhaps most importantly to engage with merchants about the stories behind their bottles.

That feels important now, maybe even urgent. Wondering begets wandering, and sometimes chasing interests that don’t yet have well-known names or audiences. Choosing that path — especially in times of change — can still be an act of joy.

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